Research into target audience

My target audience is an audience of the age of the characters in my short film; the film is directed at teenagers.

My film consists of elements similar to the Blair Witch Project; a film about three film students who travel to a small town to collect documentary footage about the Blair Witch. Their film footage is found, and the film consists of the audience watching their footage. The film makers used social media to access their target audience. 67% of social media users are 18-29, therefore social media is a good place to advertise this film. My film is more light hearted and less scary than the Blair Witch Project, and the element of horror only really comes in at the end, therefore people who would probably be interested in my film would be of the age between 13-18.





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